the idea...

‘Eleven Eleven’. Its catchy isn’t it? Catchy, and more convenient than mouthing ‘One thousand, one hundred and eleven’ without exhausting your face muscles. You might be wondering what the number ‘11’ has to do with anything. Well, dear distinguished word-consumer, it has everything to do with Ouverture’s one-year visual art project. In fact, it is more significant of his life, rather than being just an eccentric title. 

Numbers apparently have power, as spacey as that sounds; they do. Before you run away screaming, hear me out. We don’t have to believe in crystal balls, fortune cookies, or fishy star-sign content on Instagram, to see that numbers are the basis of human life and the world around us. We are hardly conscious of just how much range numbers really have in our lives: From, birthdays, quantifying your body parts, betting your life-savings on football, painful debit alerts, the amount of failed relationships you have had, blah, blah. To, deeper concepts such as positive and negative connotations of numbers within different cultures, or… why the heck our minds gender numbers. 

The concept of numerology isn’t crazy talk about magic; its life, it’s the universe we inhabit. It is the relationship between a number and coincidence, it illustrates how numbers relate to letters in words, names and ideas. 

So why 1111? Plainly put, ‘11’ is Ouverture’s lucky number. Tried and proven. His birthday is the eleventh day of April, this project launched on the eleventh day of the eleventh month. On several occasions he has noticed that this particular number stands out to him in his surroundings, literally guides him through life with positive outcomes. The number ‘11’ embodies and reflect possibilities and positivity, so he rightfully decides to crazy with it throughout the 1111 project 11 outstanding works from his portfolio, limited edition of 1,111 prints, $111.10 per print, 1.11 Ether as NFT, 11k followers on his Instagram, this lucky number is embedded in everything the project has to show. 

The 1111 Project by Oladapo Ogunjobi


11 Artworks

Stems from the Law of attraction, seeks to oppose negative energy towards money. Money is good and to be enjoyed through experiences, and a tool for endless possibilities. 

This artwork is a warning, that personifies an endless, dangerous thirst for wealth in the form of a deity, Mammon.

An artwork that illustrates futility of human life. The artist critically examines  what it means to be alive, and money goes hand in hand with survival. 

This artwork highlights the power of reflection. It illustrates that sometimes one must step back from a situation and think about it well to make the best decisions. 

Is an embodiment of possibility. The stars in the Milky Way are put within the common individual’s reach. 

This artwork is significant of letting go of fear and refusing to shy away from possibilities.

This artwork illustrates that a higher level of consciousness and hindsight is necessary to understand positive opportunities. 

As the title says, the artist is thankful about his life so far and articulates that in this art work 

Is heartfelt motivation to the viewer, an encouragement to never settle for less. 

An artwork that illustrates futility of human life. The artist critically examines  what it means to be alive, and money goes hand in hand with survival. 

The subject of this artwork, is the Ouverture’s friend, Bodunrin. With this, he illustrates the importance of positive human relationships, how it makes life bearable and most times gives room for growth and possibilities.









1111 of 1111

your wildest imaginations

are possible. You’ve seen it all over this website, it’s all over the Record, it’s in the message of each art print: the ability to break bounds. The project inspires you to think big and do bigger. The artist thought up the idea in his studio, and went with it, making his lucky number, 11, the very essence of the project because of the positivity it represents in his life. Within the scope of The 1111 Project and beyond, Virtual Reality and Augmented Reality and NFTs are tools used to make ideas come to life, literally, to make things ‘possible’. And by extension, you, the individual are made to see just how possible your wildest imagination could be. 


Deal of the Day/Year!

Collect all 11 art prints for $1,111.

Exclusive Commission Access

Getting all eleven prints will earn you an Exclusive Commission Access Card. This means that The 1111 Project team will commission and create an augmented reality rendition of any artwork from your personal collection. For example, you could animate a portrait of your dad breakdancing on Mount Everest. Or not. Anyway, the Exclusive Commission Access Card is just a super exciting.

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